UNDO

If you ever listen to how Big Tobacco talks about itself, it’s scary. It feels like an eerie, dystopian future. An alternative universe of their own creation. So, we set out to show just that.

Welcome to the terrifying world of Big Tobacco’s Fantasyland.

Big Tobacco’s Fantasyland :60

“Smoke-Free” Nightmare :30

Out of Home

While I think the work is dope and speaks for itself, you don’t have to take my word for it. Yes, there was press: