Lenovo AI PC

What do you do when you have a concept and less than 8 weeks to bring it to life? Bring me in to pinch hit.

While the TV spots were being filmed in Barcelona, we were back at the office feverishly working to complete this 360 campaign. Blowing out tactical executions to introduce the world to a whole new category of computer. A more personal one, if you will.

Meet The AI PC.

Tease

We kicked things off at IFA, the Innovation For All showcase. We took over the Berlin Airport, and gave the conference attendees a sneak peak.

Out-of-home

After the keynote, we revealed our cast of characters around the globe.

Social

For a campaign that’s all about being personal, you know we took it to social media.